Long-time Slashdot reader Shakrai writes: Continuing the seemingly industry-wide trend towards enshitification of the Subscription Video on Demand (SVOD) marketplace, Max today announced that it will be making changes to the current Ad-Free plan. To wit, 4K HDR with Dolby Atmos will be removed and concurrent streams will decrease from three to two.

In other words, you are paying the same price for less features. If you wish to keep the features you've had all along, all you have to do is upgrade to Ultimate Ad-Free at a 33% premium for the annual plan or 25% increase for monthly. No news yet on a crackdown of password sharing, however, that seems inevitable as the industry races to the bottom.

Meet the new cable boss, same as the old, except, they bring death by several small cuts instead of a single large one.